New Orleans, Louisiana - Unrealized

The Southern Comfort Home Place envisions a vibrant cultural destination where locals and visitors experience first-hand the SoCo brand’s warmth and character. Designed to align seamlessly with global marketing efforts, this project is created for 21–29-year-old visitors through a thoughtful blend of authentic local experiences with an international presence.

More than a tasting venue, the Home Place offers an immersive encounter with Southern Comfort’s humor, generosity, and spirit. It serves as a cultural waypoint by inviting guests to share stories, music, and moments as an alternative to the bustling Bourbon Street tourist crowd. The project offers visitors an option by revealing the true soul of New Orleans through rich art, entertainment, and unexpected discovery.

The design fosters a sense of belonging and brand ambassadorship, allowing visitors to grow from enthusiasts to passionate advocates. Through storytelling and sensory infused activities, the Home Place becomes a landmark in the ongoing narrative of Southern Comfort’s legacy.